Top 5 Fashion Games Performance in Brazil Q1 2022

In the first quarter of 2022, the top 5 fashion games in Brazil displayed varied performance metrics in terms of downloads, revenue, and active users on a unified platform. Based on Sensor Tower data, here is a detailed look at each app's performance:

Makeup Master - Fashion Girl from Tap Q Games saw a high number of weekly downloads at the beginning of the quarter with 825K in the last week of December 2021. However, this number gradually declined to about 141K by the end of March 2022. Weekly active users also saw a downward trend from 1.1M in late December to around 340K by the end of March.

Hair Challenge by Rollic Games maintained a relatively stable number of weekly downloads, starting at 210K at the end of December and ending with 105K in late March. Weekly revenue fluctuated slightly, peaking at $38 in mid-March. Active users showed minor variations, starting at 383K and ending at 328K.

Project Makeover from Magic Tavern, Inc. experienced a consistent decline in weekly downloads, starting at 351K in late December and dropping to about 47K by the end of March. Weekly revenue remained relatively stable, peaking at around $40K in mid-January. Active users also showed a gradual decline from 454K to approximately 293K.

Makeup Artist: Makeup Games by Beauty salon Studio saw a significant increase in weekly revenue, reaching a peak of $775 in mid-February. Weekly downloads fluctuated, starting at 187K in late December and ending at 127K by the end of March. Active users decreased from 379K to around 239K over the quarter.

Hair Dye! by Crazy Labs showed a notable peak in weekly downloads at 169K in late February. The app's active users also saw a significant increase, peaking at 493K in the same period before dropping to 240K by the end of March.

These insights provide a comprehensive overview of the top fashion games' performance in Brazil for Q1 2022. For more detailed insights and data, visit Sensor Tower.